THIS IS A JOURNEY INTO SOUND

For as long as there has been recorded music and a music industry there have been musical artists who, despite hype and promotion, have underperformed or sank without trace. Since i began reading the (now sadly defunct) music weeklies in the early nineties there was barely a week without a new band or solo artist being excitedly talked about as "the next big thing" . Before, during a and after Britpop this went into overdrive as record companies fought to sign the next Oasis/Blur/Pulp/Stone Roses etc, acts coming and going, sometimes without a sniff of chart success. On rare occasions bands would be declared "your new favourite band" before they'd even recorded a note! (Menswe@r spring immediately to mind.) Too often, a promising new act would be signed on the strength of a couple of raved about independent singles only for their new paymasters to demand changes to their musical style to make them more marketable to a mass audience: edges smoothed off, more expe